| Child's Play (charity) |
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Child's Play is a 2003 Through Child's Play, fans have sent over two million {Link without Title} dollars in toys, games and books to children's hospitals all over the world. Child's Play does not take out any money for administrative fees or other purposes. LOGISTICS With the help of hospital staff, Child's Play volunteers set up gift wishlists on Amazon.com , full of video games, toys, and movies. When the hospital's wishlist is completed, they are then added to the map on the Child's Play website. Gamers and others online click through to the lists and buy items for patients. Everything ships directly from Amazon to the hospital. The Amazon links are associate's links, so Amazon pays Child's Play a small commission on each purchase. 100% of that money goes to the hospitals. Instead of buying items off the wishlists users can donate money through PayPal or check. Again, 100% of all donations are distributed to the hospitals, paying for pediatric research, facility improvements, etc. During the month of October the webmasters of Penny Arcade make a big kickoff announcement, which then gets spread by the online community through blog posts, news links, and forum avatars. The charity also has a space for corporate sponsors who have donated gifts, cash, or traffic. The sponsors also earn a corporate sponsorship level (Silver, Gold and Platinum) and get linked back on both Penny-Arcade.com and Childsplaycharity.org. Among those who are showcased are the original flash portal Newgrounds , e-commerce website ThinkGeek , and interactive entertainment businesses Day 1 Studios and Konami . HISTORY and Egypt ]] Child's Play was announced by the authors of Penny Arcade as a challenge to their readership, and as a response to the often negative portrayal of video gamers in the media, most notably a s, including Slashdot and received direct endorsement from WIL WHEATON Dot NET . In less than one month of publicity and operation, the charity raised over $250,000 in cash and toys for the Children's Hospital And Regional Medical Center in Seattle, Washington . "Giving to Charity This Year Is 'Child's Play' - Successful Video Game Charity Launches 2004 Effort" in Yahoo Finance (archived) In 2004, the charity was expanded and partnered with children's hospitals in Seattle, 2004 By January 5 2005 , when the final numbers for 2004 were tabulated, the charity had raised over $310,000 ($60,000 more than the previous year), and gained forty corporate sponsors in the process. Among these sponsors were Nintendo , Midway Games , Cerulean Studios , and THQ . In 2005, the charity was again expanded to partner with an additional seven children's hospitals across the United States, as well as children's hospitals in program cover on eBay. 100% of the profits went to the American Red Cross. In 2006, the charity was further expanded, adding four hospitals in the United States, two in Australia , and one in Egypt . In addition to this, on December 13 2006 there was a charity dinner and auction, where items participants were able to bid on included a gaming day for four in the Penny Arcade office, an appearance in a Penny Arcade strip, a tour of Bungie and recording session for the voice of a character in Halo 3 , and a two year subscription to World Of Warcraft and the Burning Crusade special edition signed by all the developers. The year 2006 also became the first time that the 1 million dollar mark was reached, and surpassed. Annual totals
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