, or "Newstalk 1010" as it is often referred to, is an
AM Radio station in
Toronto ,
Canada , broadcasting on 1010 kHz, with a
Shortwave radio simulcast by '''CFRX''' on 6070
KHz . The station broadcasts a mix of talk and news throughout the day from its transmitter located in the community of
Clarkson Village , in the city of
Mississauga , a suburb of Toronto. The main offices for CFRB are located in midtown Toronto at 2
St. Clair Avenue West on the corner of
Yonge Street .
The station began
Broadcasting in
1927 and was founded by the Rogers
Vacuum Tube company (the precursor of
Rogers Communications ) to promote its invention of a radio that could be operated using
Alternating Current , and therefore did not need the cumbersome
Battery that had previously been required. In fact, the letters "RB" in the station's callsign stand for "Rogers Batteryless" (the letters "CF" form one of Canada's
ITU Prefix es). It has been broadcast at 1010
KHz on AM radio since
1947 . Since
1937 , the station has been
Simulcast on
Shortwave on at 6070kHz.
It was purchased in
1985 by
Allan Slaight 's
Standard Broadcasting , and in April 2007, Standard Broadcasting was sold to
Astral Media {Link without Title} .
The transmitter for CFRB 1010 is a prominent landmark along the
Mississauga 's waterfront, and is visible from over 100 km away. It is also used for navigation by pilots, on approach to
Toronto Pearson International Airport , or to
Toronto Island Airport . It consists of 4 vertical masts, of 550 feet. The CFRX broadcasting at 6070 kHz is operated on the north end of the same site beside the main building. A
transmitter is located at the coordinates .
On Royal Windsor Drive, formerly King's Highway 122, 200 meters west of the intersection of
Lakeshore Road West (former
King's Highway 2 ) and Southdown Road, in Mississauga, Ontario, Canada. Note: West of this intersection Lakeshore Road West becomes Royal Windsor Drive.
Since CFRB's program changes, they have had a substantial increase in listeners.
The radio station gave the unreleased details to their "E Club" members.
{Link without Title}
- Adult listeners of CFRB aged 25-54 have increased 14.8%.
- ''The Bill Carroll Morning Show'' saw an increase of 11.2% listeners during the Winter BBM Ratings. Female listeners of the show aged 25-54 have increased 36.6% while male listeners aged 25-54 have only increased 25.8%.
- Adult listeners of ''The Leslie Roberts Show'' have increased 40.2% in the Fall BBM Ratings. Female listeners of the show aged 25-54 have increased 174% in the Winter BBM Ratings.
- Listeners aged 25-54 of the 12:00pm to 6:00pm weekend shows increased 67.6%. Listeners aged 25-54 of the 6:00am to 12:00pm weekend shows increased 670.5%, also in the Winter BBM Ratings.
- Robert Turner (broadcaster) , ''The Early Edition'' - Early Mornings - 5:00am - 6:00am
- Bill Carroll , ''The Bill Carroll Morning Show'' - Weekdays 6:00am - 10:00am.
- Leslie Roberts , ''The Leslie Roberts Show'' - Weekdays 10am - 11:50am
- Taylor Parnaby , ''News and Comment'' - Middays - 11:50am - 12:00pm
- Dave Trafford , ''Toronto at Noon'' - Noon Hour - 12:00pm - 1:00pm
- Paul And Carol Mott , ''The Motts'' - Afternoons - 1:00pm - 3:00pm
- Michael Coren and Stephen LeDrew , ''Two Bald Guys with Strong Opinions'' - Late Afternoon - 3:00pm-4:00pm
- John Moore , ''The John Moore Show'' - Drive Time - 4:00pm-7:00pm
- Jim Richards , ''The Jim Richards Show'' - Evenings - 7:00pm - 10:00pm
- Richard Syrett , ''The Richard Syrett Show'' - Monday-Thursday 11:00 pm - 1:00 am
