| Boost Mobile |
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| mobile virtual network operators | |
| sprint nextel | |
| companies established in 2000 | |
| companies based in orange county, california | |
Boost Mobile is an Irvine, CA -based brand of Mobile Phone service launched in Australia (Over Optus ) in 2000 and in New Zealand (Over Telecom New Zealand ) in 2001 . The Boost brand is primarily marketed to the teenager and young adult demographic. Nextel Communications (now Sprint Nextel ) brought the brand to the United States in 2002 and owns 100% of the American division of Boost Mobile. Prior to launching Boost Mobile, Nextel primarily focused on the business market. Boost Mobile has more than 4 million customers at the end of the first quarter, 2007. Boost Mobile's past American advertising campaigns featured Fat Joe , Master Shake , Eve , Travis Barker , Kanye West , Ludacris , Richard "Rip" Hamilton , Nick Cannon , and The Game and uses the slogan "Where you at?" UNITED STATES In the US, Boost Mobile uses Sprint Nextel 's IDEN and CDMA networks with iDEN phones that are unique to Boost and popular CDMA phones. Boost Mobile's iDEN service offers many popular and exclusive features including the walkie-talkie, call tones, GPS navigation, ringtone, wallpaper and game downloads and Loopt®. Boost Mobile's CDMA service will offer many of the same features. Since Boost Mobile USA runs on iDEN, it uses a Subscriber Identity Module (SIM) card (incompatible with GSM or other wireless technologies) to store user information. Thus it is possible to use Boost Mobile with a Nextel handset simply by inserting the Boost SIM card into the handset. Boost Mobile offers a “Starter Kit” that supports the use of a Boost SIM in a Nextel handset, and Boost Customer Care provides technical support to do it. However, inserting a Nextel SIM card into a Boost Mobile handset will cause the user to experience an "Enter Special Code" error message rendering the phone inoperable until a Nextel SIM is reinserted or the Boost Mobile handset is unlocked using a data cable and the appropriate software (note that modifying the handset's Master Subsidy Lock (MSL) is now legal due to a ruling by the U.S. Copyright Office in November 2006).http://www.uniquephones.com/blog/?p=4. Alternatively, Sprint supports a migration process from Boost to Nextel whereby Sprint Customer Care is capable of unlocking a Boost handset upon request. Unlimited Boost Mobile Boost offers an unlimited talk and text messaging service called Unlimited by Boost. The service is currently available in California and Texas. The Motorola c290 is the only phone currently being offered on this plan. The unlimited plan uses the Sprint nationwide CDMA network. The plans are $40-$55 for unlimited minutes and $.10 text messaging and $45-$60 for unlimited minutes and text messages depending on local market activated in. The unlimited plan currently doesn't offer walkie-talkie service. Wireless web and multimedia messaging are also available. Current US Devices
NEW ZEALAND Boost Mobile in New Zealand is a subsidiary of Telecom New Zealand . Devices and services are sold through Telecom New Zealand while Boost Mobile provides the content. AUSTRALIA Boost Mobile in Australia uses the Optus network. Optus provides the service while Boost Mobile provides the devices and content. Current Devices POP CULTURE REFERENCES
SPONSORSHIPS Boost Mobile sponsors a professional Surfing event, the Boost Mobile Pro Of Surf . (See ASP World Tour .) In addition, Boost Mobile sponsored a professional Skateboard event, the Boost Mobile Pro Of Skateboarding , as well as logo-labeled skateboards and accessories. They also sponsor an extensive number of action sports athletes, including (Pro Surfers) Kelly Slater, Rob Machado, Jamie O’Brien, Cory Lopez, Dane Reynolds, Ian Walsh, Kalohe Andino, Makua Rothman, Megan Abubo, Shane Beschen, (Skateboarders) Andrew Reynolds, Daewon Song, Darrell Stanton, Geoff Rowley, Mark Appleyard, Terry Kennedy, Jereme Rogers, Pierre Luc Gagnon, Tosh Townend, Taylor Smith, Vanessa Torres, Paul Rodriguez, (Snowboarders) Danny Kass, Keir Dillon, Torah Bright, Alexis Waite, Scotty Arnold, Luke "Dingo" Trembath, Danny Davis, Lucas Magoon, Louie Vito, (BMX Riders) Jamie Bestwick, Allan Cooke, Rick Thorne, Ryan Guettler, (Motocross Riders) James Stewart, Jeremy "Twitch" Stenberg, Ronnie Faisst, Jeff "Ox" Kargola, Josh Hansen, Josh Hill, Jeremy Lusk, Derek Garland, Jason Lawrence, Ryan Morais, Kyle Cunningham, Matt Georke,(Streetbike Racer) Jamal “J-Beats” Kindred, (Rally Car Drivers) Ken Block, Travis Pastrana, (Street Basketball Player) Aaron "AO" Owens, and (UFC Fighter) Quinton “Rampage” Jackson. Starting in 2005, Boost Mobile has also sponsored the national volunteer efforts of RockCorps to form Boost Mobile RockCorps. The organization encourages youth to volunteer in their communities for four hours by rewarding them with a ticket to an exclusive concert. REFERENCES EXTERNAL LINKS
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