(
IPA : ; ) is a Taiwanese company specializing in the manufacturing of computing, communications, and consumer electronics devices.
The company was established in 1984, initially known as .
The name reflects their corporate motto or vision:
ringing '''E'''njoyment a'''N'''d '''Q'''uality to life. In June 2007 the company announced that it will change its name to '''Qisda'''.
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BenQ manufactures technology products, including communication and personal computer related products. Its principal products include
TFT LCD monitors and televisions,
Scanners and
Printers , projectors,
Laptop s,
Computer Keyboard s,
Mice , and
Mobile Phone s.
The head office is located in
Taoyuan ,
Taiwan , and the company operates worldwide. BenQ owns and operates branch offices in key markets, and employ over 15,000+ individuals. Three business groups manage BenQ's product lines: Mobile Communications Business Group, Digital Media Business Group and Integrated Manufacturing and Services Business Group.
BenQ Corp. has various manufacturing facilities around the World. They include facilities in
Taiwan ,
People's Republic Of China ,
Mexico ,
Czech Republic (
Brno ) and
Brazil (
Manaus ).
On
October 1 ,
2005 , BenQ acquired the mobile devices division of
Germany 's
Siemens AG , becoming the 6th largest company in the mobile phone industry by accumulated market share. The acquisition results in a new business group,
BenQ-Siemens , of BenQ Corporation entirely dedicated to wireless communications. Mobile phones of the new group are marketed under a new brand, BenQ-Siemens.
On
August 24 ,
2006 BenQ announced plans to spin-off its manufacturing operations in early 2007, separating contract manufacturing and own-brand divisions.
In late September 2006, the mobile devices division of BenQ, BenQ Mobile (
Germany ), announced bankruptcy when BenQ Corp. discontinued its funding. As a result, BenQ Mobile was effectively placed under the supervision of a state-appointed bankruptcy administrator. In February 2007, BenQ Mobile was finally disbanded as a suitable buyer could not be found. An estimated 2000 BenQ Mobile employees lost their jobs.
On August 2006, the company signed a sponsorship contract with the Spanish football club
Real Madrid , merging with the existent
Siemens logo.
