Back To Basics (campaign)

David Mellor 's Extra-marital Affair with Bit-part Actress Antonia De Sancha (ca. 1992 )

Tim Yeo 's extra-marital affair resulting in him fathering a "love-child" in 1993

Michael Mates 's resignation as a Minister of State following allegations he had accepted cash and gifts from the fugitive businessman Asil Nadir ( 1993 )

Stephen Milligan 's accidental death by Auto-erotic Asphyxiation on February 7 , 1994

Michael Brown's involvement with a then-underage man in 1994 , and his subsequent implication in the ' Cash For Questions ' affair.

Neil Hamilton 's alleged acceptance of ' Cash For Questions ' from Mohammed Al-Fayed in 1994

David Ashby discovered to have shared a bed with a man on a trip paid by expenses. Ashby was married at the time.

Jonathan Aitken 's alleged procurement of prostitutes for Arab businessmen, their payment of his Ritz hotel bill, and his subsequent conviction and prison sentence for Perjury after the resulting libel trial in which he unsuccessfully attempted to sue '' The Guardian '' over the story.

Graham Riddick's entrapment for, and acceptance of, ' Cash For Questions ' in 1994 .

Hartley Booth 's amorous, unreciprocated pursuit of his secretary in 1995

David Willetts 's disciplining by the parliamentary ombudsman over his intervention in a parliamentary enquiry in 1996

Piers Merchant 's affairs with a night club hostess, and his researcher in 1997

Many of these revelations were either orchestrated by Max Clifford or claimed by him.

Perhaps surprisingly, John Major 's own extra-marital affair with Edwina Currie was not revealed until several years after his term in office was over and the Back to Basics campaign all but forgotten.

The phrase has since become used by UK political commentators to describe any failed attempt by a political party leader to relaunch themselves following a scandal or controversy.

The phrase was satirized in the '' Viz '' strip Baxter Basics .

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Back To Basics (campaign)