Italian jeweler and
Luxury Goods Retailer (usually written "BVLGARI" in ancient Roman style) is named after its founder,
Greek Sotirio Bulgari (Σωτήριος Βούλγαρης). The company was founded in 1884 in
Rome ,
Italy . The current flagship store was opened in
1905 by Bulgari with the help of his two sons (
Costantino and
Giorgio ) and the store quickly became a place where the world's rich and famous came for the unique, high quality jewelry designs combining
Greek and
Roman art. Although the company made a name for itself with
Jewelry , today it is a recognized luxury brand that markets several product lines including
Watches ,
Handbag s,
Fragrances ,
Accessories , and
Hotels .
Bulgari opened its first international locations in
New York City ,
Paris ,
Geneva and
Monte Carlo in the
1970s . For many years the company maintained a showroom in New York's
Hotel Pierre . Today Bulgari has more than 230 retail locations worldwide.
In 1984 Sotirio's grandsons Paolo and Nicola Bulgari were named Chairman and Vice-Chairman of the company and nephew Francesco Trapani was named CEO. Trapani's goal to diversify the company was started in the early
1990s with the release of the Bulgari perfume line. Under his tenure the company has established itself as a luxury goods brand recognized throughout the world.
In 1995 the company was listed on the
Borsa Italiana . The company has seen 150 percent revenue growth between 1997 and 2003. Currently outside investors hold about 45 percent of the company's stock.
In 2001, Bulgari, along with
The Ritz-Carlton Hotel Company founded Bulgari Hotels and Resorts. Bulgari opened its first hotel in
Milan in
2004 , and a second in
Bali in
2006 .
Bulgari jewelry design is unique, highly regarded and often imitated (and counterfeited). In the 1970s, many of the more expensive Bulgari pieces (such as necklaces, bracelets and earrings) were characterized by instantly recognizable, bold, almost brutal designs combining large and weighty gold links with black-surfaced steel. Genuine Bulgari items usually have a unique serial number that is registered with the company.
Bulgari boutiques are found in Chevy Chase, MD, New York, Beverly Hills, Boston, San Francisco, Honolulu, Houston, Bal Harbour, Chicago, Las Vegas, and Costa Mesa.
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