| Apple Switch Ad Campaign |
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SWITCHERS One of the people who appeared in the commercials, Ellen Feiss , gained immense popularity overnight in a kind of Internet Phenomenon . (Feiss was a friend of Morris's son Hamilton Morris , who also appeared in a commercial. {Link without Title} ) Localized versions of the commercials, with local "switchers", aired in Iceland and Japan . Certain ads featured Celebrities , such as Tony Hawk , DJ Q-Bert , Yo-Yo Ma , Kelly Slater , Will Ferrell , and the members of De La Soul . The American Switchers featured are:
The Japanese Switchers featured are:
American Switchers (not officially released):
CAMPAIGN The Switch campaign, while distinctive, was not very effective, and was gradually phased out in 2003. The advertising concept of the Mac's advantages over the PC was later revived for the Get A Mac campaign in 2006. Due to the simplicity of the ad, many Parodies surfaced on the net shortly after the campaign started. Most of the parodies lamented features they had lost due to the switch, such as the ability to play popular games and use of the right mouse button. In what seemed like a parody, but wasn't, Microsoft's marketing team created a Web page titled "Confessions of a Mac to PC Convert", but Microsoft removed the Web page because it was misleading, even to the point of having a stock photograph used. {Link without Title} The background music of the Switch Ads is "Spit" by John Murphy . SEE ALSO EXTERNAL LINKS
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