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Public (, , )
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California ( April 1 1976 , as Apple Computer, Inc)
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1 Infinite Loop, Cupertino, California
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Steve Jobs , CEO & Co-founder <br> Steve Wozniak , Co-founder<br> Timothy D Cook , COO <br> Peter Oppenheimer , CFO <br> Philip W Schiller , SVP Marketing <br> Jonathan Ive , SVP Industrial Design <br> Tony Fadell , SVP IPod Division <br> Ron Johnson , SVP Retail <br> Sina Tamaddon , SVP Applications <br> Bertrand Serlet , SVP Software Engineering <br> Scott Forstall , VP Platform Experience
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Computer Hardware <br> Computer Software <br> Consumer Electronics products= Mac (personal Computer Series) , Mac OS X , Mac OS X Server , IPod , IPod Hi-Fi , QuickTime , ILife , IWork , Safari , Apple Remote Desktop , Xsan , Final Cut Studio , Aperture , Logic Pro , Cinema Display , AirPort , Xserve , Xserve RAID , IPhone , Apple TV computers= IMac , MacBook , MacBook Pro , PowerBook , IBook , Apple I , Apple II , Apple III
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US$ 193 Billion ( TTM 1Q2006) Apple Computer financial statements at morningstarcom
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US$212 billion (TTM 1Q2006)<br>(1227% Operating Margin )
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US$173 billion (TTM 1Q2006)<br>(997% Profit Margin )
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17,787 full-time 2,399 temporary ( September 30 2006 ) Apple Computer 2006 10-K, p 20
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"http://wwwinformationdelightinfo/information/entry/2007-03-02" class="copylinks">2007-03-02 Local Integrated Software Architecture, was coined) He was eventually pushed from the group due to infighting, and instead took over Jef Raskin's low-cost computer project, the Macintosh Branding the new effort as the product that would "save Apple", an intense Turf War broke out between the Lisa's "corporate shirts" and Jobs' Macintosh "pirates", both teams claiming they would ship first and be more successful In 1983 the Lisa team won the race and Apple introduced the first personal computer to be sold to the public with a GUI However, the Lisa was a commercial failure as a result of its high price tag (US$9,995) and limited software titles
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"http://wwwinformationdelightinfo/information/entry/1997-08-11" class="copylinks">1997-08-11 Retrieved on 2007-05-04 Microsoft later sold its shares for a tidy profit) Jobs also announced that Internet Explorer would be shipped as the default browser on the Macintosh Microsoft chairman Bill Gates appeared at the expo on the large screen, explaining Microsoft's plans for the software they were developing for the Macintosh, and saying that he was very excited to be helping Apple This was met with a less than positive response from the audience Steve Jobs said:{{quoteIf we want to move forward and see Apple healthy and prospering again, we have to let go of a few things here We have to let go of this notion that for Apple to win, Microsoft has to lose We have to embrace a notion that for Apple to win, Apple needs to do a really good job And if others are going to help us that's great, because we need all the help we can get, and if we screw up and don't do a good job, it's not somebody else's fault, it's our fault So I think that is a very important perspective If we want Microsoft Office on the Mac, we should treat the company that puts it out with a little bit of gratitude we like their software
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