| Americanisation |
Articles about Americanization |
Information AboutAmericanisation |
| CATEGORIES ABOUT AMERICANIZATION | |
| cultural assimilation | |
| american culture | |
| types of words | |
| word coinage | |
| transliteration | |
| cultural geography | |
| western culture | |
|
]] Americanization (or '''Americanisation''', see Spelling Differences ) is the term used for the influence the United States Of America has on the Culture of other countries, resulting in such phenomena as the substitution of a given culture with American Culture . When encountered unwillingly or perforce, it has a negative connotation; when sought voluntarily, it has a positive connotation. MEDIA Many see a correlation between the spread of Americanism and the American culture with the spread of American media including Tv , Film and American Music artists. American tv shows are broadcast around the world. Many of the shows are broadcast through American broadcasters and their subsidiaries such as HBO Asia , CNBC Europe , Fox Canal and CNN International. All of what is known as the "big four" american broadcasters have international distributers, broadcasting across the globe, for example HBO broadcast to over 200 countries.1 According to a recent survey by Radio Times The Simpsons , Lost and Desperate Housewives are among the most watched shows, with CSI being the most watched show among the surveyed 20 countries. 2 American films are also extremely popular globally. All of the top 20 grossing films ever are american made or have an American influence, either through publishers, cast or financiers.3 Titanic is currently the biggest grossing film worldwide without adjusting for inflation, it currently holds the top grossing film title in various countries including England , Germany , France , Spain among others.4 Often part of the negotiating in free trade agreements between the America and other nations involve Screen Quotas . One such case is Mexico , after abolishing their screen quotas after the establishment of NAFTA with the US.5 Recently Korea has agree to reduce its quota under pressure from America as part of a free trade deal. 6 Many American artists are known throughout the world, artists such as Frank Sinatra , Micheal Jackson and Elvis Presley are recognised worldwide and have sold over 500 million albums each. 78 9 Michael Jackson's album Thriller is at 100 million sales the biggest selling album of all time.10 The song . The band views it as a satirical commentary on " Cocacolonization ." On a similar aspect the leftist rock band Rage Against The Machine released a song '' No Shelter '' in its 1999 album '' The Battle Of Los Angeles ''. AMERICAN BUSINESS AND BRANDS Of the top ten global brands seven are based in the United States.11 '' Coca Cola '', which got the top spot, is often viewed as a symbol of Americanization. Coca Cola has vending machines in over 200 countries worldwide.12 Of the 25 biggest companies, thirteen are based in the United States.13 Many of these companies can be viewed as selling an americanized product. Many of the world's biggest computer companies are also American, such as Microsoft , Dell , IBM and Google . Much of the software used world wide is created by American based companies. The two largest Personal Computer companies, Dell and Hewlett Packard, which maintain over 30% of the market are American based.14 FAST FOOD Fast food along with Coca Cola is also often viewed as being a symbol of American dominance and influence. Companies such as '' McDonalds '', '' Burger King '', '' KFC '', '' Dominos Pizza '', among others have numerous outlets around the world. The success of these American companies have led to the spread of localised fast food restaurants. TRIVIA In Sweden , there is a humorous expression stating that it is the most Americanized country in the world, and that the USA is number two.15 Arthur Koestler described Americanization as " Cocacolonization " in his book '' The Lotus And The Robot '', referring to Coca-Cola , a symbol of American culture. SEE ALSO Expansion of American culture NOTES FURTHER READING
|
|
|