Information AboutAida |
| CATEGORIES ABOUT AIDA | |
| marketing techniques | |
| selling techniques | |
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AIDA is an Acronym used in Marketing that describes a common list of events that are very often undergone when a person is selling a product or service:
Nowadays some have added another letter to form AIDA(S):
USAGE ON INTERNET MARKETING Attention is hard to achieve Online for three reasons: # The Web is a large medium with Billions of Web Page s all competing for Consumer attention. # The web is constantly changing, so even if you are "at the top of the list" today, you may well not be tomorrow. # Users have a limited Attention Span and have established Loyalty to a few sites that they trust. One of the most challenging steps in the AIDA framework is to capture the consumer’s attention. For example, there are several online techniques used to capture attention, such as Banner Ads , Sponsor ships, offering free products and Promotion s. Banner ads once had the advantage of being unexpected and surprising, however the current ubiquity of banner advertising has prompted a psychological phenomenon known as Banner Blindness . The AIDA model guides organisations by reminding them that any successful promotional technique must eventually lead to an action, or the purchase of the product or service. The AIDA sequence was first published in Strong (1925), who himself attributed the model to St Elmo Lewis (late 19th century). A lot of other models are known in order to sell, e.g. the BOSCH-Formula:
This formula was developed by Peter Hubert for the international sales training for consumer goods as power tools. |
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