is an
Video Game Publisher s in the world, so far being the top publisher of 2007 in the US.
1
Prior to the formation of Activision, software for
Video Game Console s was published exclusively by the makers of the systems for which the games were designed. For example,
Atari was the only publisher of games for the
Atari 2600 . This was particularly galling to the developers of the games, as they received no financial rewards for games that did well, and didn't even receive credit in the manuals. After watching a number of games turn into multi-million-dollar best sellers, a number of programmers decided they had had enough and left. Activision became the first third-party game publisher for game consoles.
2
The company was founded by former music industry executive
Jim Levy and former Atari
Programmers David Crane ,
Larry Kaplan ,
Alan Miller and
Bob Whitehead . Atari's company policy at the time was not to credit game creators for their individual contributions; Levy took the approach of crediting and promoting game creators along with the games themselves. This was an important draw that helped the newly formed company attract experienced talent. Crane, Kaplan, Levy, Miller, and Whitehead received the
Game Developers Choice "First Penguin" award in
2003 in recognition of this step.
The departure of the four programmers, whose titles made up more than half of Atari's cartridge sales at the time, caused legal action between the two companies which was not ultimately settled until 1982. As the market for game consoles started to decline, Activision branched out, producing game titles for home computers as well, and acquiring smaller publishers.
In
1982 , Activision released ''
Pitfall! '', which is considered by many to be the first
Platform Game as well as the best selling title on the 2600. Although the team's technical prowess had already been proven, it was ''Pitfall!'' that turned them into a huge success. This not only resulted in a legion of clones, including stand-up
Arcade Game s, but can be said to have launched the entire platform genre which became a major part of video games through the 1980s.
In
1985 , Activision merged with struggling
Text Adventure pioneer
Infocom . Jim Levy was a big fan of Infocom's titles and wanted Infocom to remain solvent. However, about six months after the "InfoWedding",
Bruce Davis took over as CEO of Activision. Davis was against the merger from the start and was heavy-handed in management of them. He also forced
Marketing changes on Infocom which caused sales of their games to plummet. Eventually, in 1989, after several years of losses, Activision closed down the Infocom studios in
Cambridge, Massachusetts extending to only 11 of the 26 employees an offer to relocate to Activision's headquarters in
Silicon Valley ; five did.
In
1988 Activision started to get involved in other types of
Software besides video games, such as business applications. As a result, Activision changed its corporate name to in order to have a name that would globally represent all its fields of activities.(Mediagenic is often mistaken to be a company that purchased Activision but in reality it was only Activision with a different name). Despite this change, Mediagenic continued to largely use the Activision brand on its video games of the various platforms it was publishing for, notably the
Nintendo Entertainment System , the
Sega Master System , the
Atari 7800 ,
Commodore 64 and
Amiga . The decision of the company to get involved in various fields at the expense of video gaming proved to be a move so bad that in
1992 Mediagenic filed for
Chapter 11 Bankruptcy protection.
The failure of Mediagenic resulted in a reorganization and merger with
The Disc Company with Mediagenic again being the acquirer. After emerging from bankruptcy, Mediagenic officially changed its entity name back to Activision in the state of
Delaware on December 1992. At that point Activision moved its headquarters from
Silicon Valley to
Southern California . While emerging from bankruptcy, it continued to develop games for
PCs and
Video Game Console s and resumed making strategic acquisitions. Activision chose from then on to only concentrate itself in video gaming and nothing else.
In
1991 Activision packaged 20 of Infocom's past games into a
CD-ROM collection called ''
The Lost Treasures Of Infocom '' sans most of the “
Feelie s” Infocom was famous for. The success of this compilation led to the 1992 release of 11 more Infocom titles in ''
The Lost Treasures Of Infocom II ''.
See Also: Activision Value
is a subsidiary brand of Activision, a merger of '''Expert Software''' and '''Head Games Publishing''', with offices located in
Eden Prairie, Minnesota , a suburb of
Minneapolis .
As its name implies, Value is the publisher of budget titles for Activision. Its most prominent titles are the
Cabela's line of hunting and fishing-related games, and the
World Series Of Poker .
In 1997,
Raven Software made an exclusive publishing deal with Activision and was subsequentally acquired by them. This partnership resulted in ''
HeXen II '', ''
Heretic II '', ''
Soldier Of Fortune '', and ''
Quake 4 ''. That same year, Activision acquired CentreSoft Ltd., (an independent distributor in the United Kingdom) and NBG Distribution (a German distributor).
In 1998, '' and ''
Dark Reign 2 '', were both sequels to Activision games. That same year, Activision also inked deals with
Marvel Entertainment , Head Game Publishing,
Disney Interactive ,
LucasArts Entertainment and CD Contact Data.
In 1999, Activision acquired
Neversoft Entertainment , best recognized for their line of
Tony Hawk skateboarding games. That same year, Activision acquired Expert Software (maker of
Home Design 3D ).
In 2000, Activision made an equity investment in
Gray Matter Interactive Studios , to develop the follow-up to
Id Software 's ''
Return To Castle Wolfenstein ''.
In 2001, Activision acquired rights to
Columbia Pictures ' feature film ''
Spider-Man ''. That same year, Activision also acquired
Treyarch Invention LLC .
In 2002, Activision made an equity investment in ''. That same year, Activision acquired
Z-Axis Ltd. (the studio behind ''
Dave Mirra Freestyle BMX '') and
Luxoflux Corporation .
In 2003, Activision and
DreamWorks SKG inked a multi-year, multi-property publishing agreement. That same year, Activision also formed a partnership with
Valve L.L.C. and acquired both
Infinity Ward (developers of the ''
Call Of Duty '' franchise) and software developer
Shaba Games LLC .
In
2003 , Activision, along with several other game software publishers, was investigated by the
U.S. Securities And Exchange Commission for its accounting practices, namely the use of the "return reserve" to allegedly smooth quarterly results.
In
2004 , the company marked its 25th anniversary, and stated that it had posted record
Earnings and the twelfth consecutive year of
Revenue growth.
In 2005, Activision acquired game developers
Vicarious Visions ,
Toys For Bob and
Beenox, Inc. .
In
2006 , Activision secured the video game license to make games based on the world of
James Bond from
MGM Interactive . An exclusive agreement between the two begins in September 2007 with Activision's first game set to be released in May 2008 being developed by
Treyarch ,
Beenox and
Vicarious Visions .
3 Also in 2006, Activision acquired publisher
RedOctane, Inc. (the publisher of the ''
Guitar Hero '' franchise).
See Also: List of Activision games
- Beenox in Quebec City , Quebec , Canada
- Infinity Ward in Los Angeles , California
- Luxoflux in Santa Monica , California
- Neversoft in Los Angeles , California
- Raven Software in Madison , Wisconsin
- RedOctane in Sunnyvale, California
- Shaba Games in San Francisco , California
- Toys For Bob in Novato , California
- Treyarch in Santa Monica , California
- Vicarious Visions in Mountain View, California and Albany, New York
- Z-Axis in Foster City , California
