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A Touch Of Magic




A Touch of Magic is a 1961 musical Sponsored Film about a married couple who experience the "magic of the present." It begins with a designer at the drawing board, daydreaming about a 1920s couple who travel to the Middle Ages . The Man saves the Woman from a wizard and a dragon, only to abruptly discover that they are all performing for an audience in the 1960s. The film then features the couple courting in General Motors ' latest cars. Now married, the Man and Woman next appear in an early 60s style Dream Home with a futuristic kitchen; they host a housewarming party attended by invisible guests. We last see the couple dancing on a cloud.

The film, which is now in the public domain, was directed by
Victor D. Solow and produced by MPO Productions . Joseph March and Edward Eliscu wrote the script and lyrics; Sol Kaplan , the score. It starred dancers Tad Tadlock and James Mitchell .

This is one in a series of Populuxe films and events sponsored by General Motors . The series began with the General Motors Futurerama exhibit at the 1939 World's Fair , which displayed a vision of the future involving Urban Sprawl and multi-lane limited access Freeways . GM's later Motorama exhibits continued this theme into the 1960s. A Touch of Magic was the film for the 1961 Motorama.

SELECTED QUOTES

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  • Man - "This dream house you and I will share/Was planned for us by Frigidaire"


  • Woman - "I really can't believe my eyes,/In every room, a new surprise"


  • Man and Woman - " Aladdin 's lamp has had its day/This modern magic is here to stay"


  • Man and Woman - "A touch of magic every day/Is the charm that goes the long long way,/It keeps our spirits young and gay/And the magic is constantly new/In a world full of magic with..."


  • Narrator - "The 1961 Pontiac! It's bewitchingly beautiful!"



GOOFS


  • In the cloud scene that rolls under the credits, stairs are clearly visible.



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