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The WWWW calls were originally used for 106.7 FM in Detroit, Michigan , first with Easy Listening and later an Oldies format. Throughout most of the 1970s , it was an Album-oriented Rock station. During the heyday of the short-lived Quadraphonic sound fad, it featured quad broadcasts and was known locally by fans as "W4 Quad." In 1980 , WWWW changed its format to country, and was then known as "W4 Country" for almost two decades until switching to adult rock as WLLC-FM "Alice 106.7" in 1999. The 106.7 frequency is now the home of Classic Rock station WDTW-FM "106.7 The Drive." The "W4 Country" brand name and WWWW calls were revived for 102.9 FM in Ann Arbor in October 2000 . The 102.9 frequency began operations in March 1962 as WOIA and was (and still is) co-owned with WOIB-AM 1290 in Saline, Michigan . In 1970 , the stations became WNRS-AM/WNRZ-FM, "Ann Arbor's Winners." WNRZ-FM changed its format from country to album rock in March 1975 and became known as WIQB, with a call sign which designated the number "103" (AM 1290 has been through a multitude of changes and is now WLBY, an affilate of Air America ). Like the original WWWW-FM, WIQB broadcasted in quadraphonic sound for a time in the 1970s as "QuadRock 103." WIQB's rock format went through several metamorphoses during the 1990s , including Adult Alternative during the late 1990s and then Active Rock by the end of the decade. As an active rock station, "Rock 103 IQB," then owned by Cumulus Broadcasting , was low-rated, continuously losing to Detroit's WRIF in the Ann Arbor Arbitron reports. "W4 Country" has proven much more popular in Ann Arbor, and is now often the top-rated music station in the market. Its signal into metropolitan Detroit is impeded by WHTD (102.7 MHz) in Mount Clemens in Macomb County, but WWWW still frequently shows up toward the bottom of the Detroit ratings. WWWW's signal is much stronger toward the west and north of Ann Arbor, and the station gets a listenable signal as far away as Flint and Lansing . Both the former (106.7) and the current (102.9) WWWW are now owned by Clear Channel Communications . EXTERNAL LINKS |
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