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Wrap advertising is the practice of completely covering (wrapping) a vehicle in an Advertisement or Livery . Large vehicles effectively become ‘mobile Billboard s’ afterward. This can be achieved by simply Painting the vehicle surface, but it is becoming more common today to use large Vinyl sheets as Decal s. These can be removed with relative ease, making it much less expensive to change from one advertisement to another. Vehicles with large, flat surfaces, such as Bus es and Light-rail carriages are fairly easy to work with, though smaller Car s with curved surfaces can also be wrapped in this manner. A major manufacturer of wrapping hardware and materials is 3M . A nationwide provider of vehicle and fleet wraps in the United States is Azure Vehicle Graphics. ’s standard livery rather than an advertisement, but as it was on lease from Eurostar , the livery was applied using vinyl.]] Decals can be made to cover side and rear Window s on a vehicle, though for obvious safety reasons, the front windows used by the driver are not covered. The decals on side windows are typically Perforated so that it is still possible for passengers to look outside. A wrap must often be divided into a number of smaller pieces to appropriately cover any movable panels on the vehicle, such as the Fuel tank cover, Trunk (boot) openings, and other Door s. Wrapping is also sometimes used instead of paint as a less-permanent way of applying its operator’s standard livery than paint. This has become particularly common in the United Kingdom where, since the Privatisation Of British Rail , it has become quite frequent for trains to be transferred from one company to another and thus require many changes of livery. SEE ALSO |
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