| World's Largest Poker Chip |
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The {Link without Title} World's Largest Poker Chip (“the Chip”) is the brainchild project of four Torontonians from Canada. It is an attempt to create history, and its claim submission has already been approved by Guinness World Records. The Chip will stand 3 stories tall (about 27 ft), when construction is completed. The team in Toronto has come up with a two tier-marketing concept to drive additional business for the gaming industry. To start, a pixel page {Link without Title} (www.worldslargestpokerchip.com) has been set up to allow gaming sponsors to upload images of their brand on it. The advertising effectiveness of pixel pages has already been proven in the Million Dollar Home Page created by Alex Tew . However, it does not end there. The pixel page, a mosaic composed of sponsor brands, will be transferred onto one face of the poker chip during construction. Upon completion, the Chip will become a tourist landmark which will be seen by millions of tourists worldwide. Cities such as Las Vegas (U.S.A.) and Macau (China) are frontrunners currently being considered for the permanent home of the Chip. Therefore, the advertising power of the Chip is limitless for years to come. EXTERNAL LINK |
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