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WEB INTEGRATION

Web Integration is leveraging the enormous success of the Web Browser as a de facto standard to access services and information on the Web. The services can for example include online banking, searching flights and ordering tickets, even edit Wikipedia. Information can for example inslude search results from Google or content from any other online information source, even RSS feeds. Web Integration allows for fast integration of any Web browsable content, data, and applications into portals, wireless devices, content management systems, applications, databases, RSS feeds or web services.

Web Integration is the engine behind most Mashup (web Application Hybrid) sites today. Some of them are using commercial Web Integration products, and others use technologies like Python, Perl, etc.


Benefits

The web front-end is the most widespread interface on the web, by definition everything on the Web is accessible from a web browser and can thus be integrated to, as-is.
This gives many benefits like:
  • Anything can be integrated to as-is.

  • The interface is very easy to understand since it is made for humans, no deep programming skills are needed to work with Web Integration.

  • Mash-up applications can be done without any interference with others.

  • The entire internet becomes a database of information, no need for RSS feeds, etc. to exist, as long as the information is available from a web browser.



Issues

Some may argue that using the browser interface for integration is not robust enough when web sites change, and this is sometimes true. Often though, the ability to integrate to anything as-is, gives a new level of agility and flexibility that often far outweighs the concerns of robustness. Also, Web sites do not change every day.
Good Web Integration products have built-in mechanisms to deal with changes on web sites, to automatically adapt to changes and/or make it very easy to detect and fix if something goes wrong.


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