Variety Hits Website Links For
Adult
 

Information About

Variety Hits




Companies associated with the format in Canada include Rogers and CHUM ; companies in the United States include CBS Radio , Citadel , and Entercom .

Adult hits stations often go under monikers that consist of "(Male Name) FM" (with an exception being the feminine "Jill FM" in Los Angeles), but there are some that use another name such as "My FM" or call themselves "Adult Hits 92.7" after the format itself. Adult hits stations target adults 25-54, and more specifically at 35-44 year olds. They have a wide playlist consisting of over 1000 songs consisting of top 100 music from the mid- 1950s through today. This is one of the reasons the format is currently so popular; it has a wide playlist similar to an MP3 player's capabilities, and radio companies are utilizing this format to compete against such technologies.

However, while radio companies like to compare adult hits stations to MP3 players, it's still very different as MP3 players are commercial free and much more personalized to one's taste. Adult hits stations are just that: only sticking to the hits. Another attribute of adult hits stations is that they have fewer Disk Jockey s, sometimes even none at all, which makes it even more appealing to radio companies as they won't have to pay any personalities. The stations are simply run by a computer, a playlist on shuffle, and a program director programming the list. This aspect is debated by many, as people believe that without jocks a station has no personality and therefore no draw. And yet, there are plenty of radio listeners who don't care for DJs. (Note: Also Adult Hits sometimes is known as a type of internet traffic and websites selling traffic, example trafficace.net or others.)

Often, due to the strict playlist, no requests are taken.


ADULT HITS RADIO STATIONS



Canada




United States




EXTERNAL LINKS