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It was that year that company founder Lafayette Coltrin of Omaha was instructed by his personal physician to add Flaxseed to his diet. Coltrin so enjoyed the taste of toasted flaxseed on the whole wheat flakes he ate for breakfast that he decided to market the combination. Given his resemblance to Uncle Sam , Coltrin named his new cereal after him. The top-hatted silhouette of "Uncle Sam" on the box is, in fact, Coltrin's.

The cereal consists solely of vitamin-enriched toasted whole wheat kernels pressed flat into flakes. Whole, toasted flaxseed is then mixed with the flakes. The result is a high- Fiber , ready-to-eat cereal with a low Glycemic Index and, because of the flaxseed, an exceptionally high amount of Omega-3 per serving.

The brand has expanded in recent years to include a version with Freeze-dried berries, instant Oatmeal and flavored cereal bars.


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