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Treasure hunting is a legal activity, very different from Looting . By definition, looters work illegally and generally cannot possibly perpetrate the type of destruction of a shipwreck or any other underwater archaeological site that treasure hunting companies do. Treasure hunters tend to fall in one of three main groups: # small companies or individuals, working part time, in shallow waters # professional groups, sponsored by wealthy collectors, generally operating without any publicity # well-advertised companies, seeking money from investors and generally not excessively worried with profitability. Since the late 1990s , reacting against increasingly energetic efforts by the international community to stop the destruction of the world submerged cultural heritage, treasure hunting companies started hiring Archaeologist s and marketing directors, making public statements about their good intentions. Treasure hunting activity, however, is primarily motivated by potential for profit. In recent years several companies such as Ravenchase Adventures, Scaventures and Mr. Clue, have developed that specialize in developing actual treasure hunts for fun and as a means of corporate teambuilding. Geocaching has also become a very popular sport in which participants utilize GPS units to find buried caches of toys and trinkets. FURTHER READING
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