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In 2006, Tom's of Maine was acquired by Colgate-Palmolive for US$100M. The previous owners were able to keep an 16% share in the company though. It has yet to be seen the company will keep the same policies in place. The purchase is seen as a "stealth purchase" by many, as Colgate will not identify itself as the owner, and the founder of Tom's of Maine had been a vocal critic of Colgate's toothpastes.


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