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It soon built up a large readership, and overtook its main competitor the Sunday Independent , which tended to support Fine Gael . At its peak the Sunday Press sold up to 475,000 copies every week, and had a readership of over one million, around one third of the Irish population.

Like the Evening Press , the paper's readership held up better over the years than that of the flagship title in the group, the Irish Press, and it might have survived as a stand alone title had it been sold. However with the collapse of the Irish Press Newspapers group in May 1995, all three titles ceased publication immediately. The launch of Ireland On Sunday in 1997 was initially interpreted by many observers as an attempt to appeal to the former Sunday Press readership, seen as generally rural, fairly conservative Catholic, and with a traditional Irish nationalist political outlook.