| Television Ident |
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A Television ident visually identifies the Network or Station presenting a Television Programme . It is displayed on screen, typically just before each programme and also at start-up and closedown (if a station does not broadcast round the clock). It may also be used to lead in and out of Commercial breaks. Idents can vary in complexity from a simple static image to a live-action film, or even Computer Graphics generated on the fly (the idents used by BBC Four from 2002 to 2005 are an example of the latter approach; its idents reacted to the sound of the Announcer 's voice and Background Music ). An ident is usually considered one of the most important elements in a station's branding. An example of a particularly well-known ident would be the BBC Balloon . Television idents are also known as TV "blocks." "Ident" is commonly used in the UK and Australia , among other nations, but not in the U.S. , where Station Identification or ID is more common. SEE ALSO EXTERNAL LINKS
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