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Targeting strategy is the selection of the customers you wish to service. The decisions involved in targeting strategy include:

  • which segments to target

  • how many products to offer

  • which products to offer in which segments

    • There are three steps to targeting:


  • market maturity

  • diversity of buyers needs and preferences

  • strength of the competition

  • the volume of sales required for profitability

    • Targeting can be selective (eg.: , Mass Marketing , or Product Specialization ).


''see also: Marketing , Market Segment , Positioning , Crossing The Chasm ''