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Information About

Swedish Bikini Team




The Swedish Bikini Team was a group of models who appeared in an Advertising Campaign for Old Milwaukee beer that ran for several months in 1991 in the United States . The premise of the commercials was that a group of men were bored or thirsty, then "saved" by the Swedish Bikini Team. While many viewers saw the ads as Ironic , and as a Parody of traditional Beer Advertisements , others found the ads Misogynistic . Though the campaign generated widespread interest, the advertisements were dropped after protests by the National Organization Of Women and female employees of the Pabst Brewing Company .

While this advertising campaign provoked controversy, similar campaigns in recent years in the U.S. using attractive spokesmodels to sell beverages have followed, with less resistance — such as the Coors Twin s Diane and Elaine Klimaszewski , NY twins Leesa And Laura Andrew , and the " Fantanas ", Spokesmodel s for Fanta Soft Drink s.


MEMBERS OF THE "TEAM"

The Swedish Bikini Team was played by American Actresses wearing platinum Blonde wigs.


As a group, these women appeared outside of the commercial campaign on several occasions; they appeared, for instance, in '' Playboy '' and on '' Married... With Children '' (Episode 623, "The Gas Station Show").


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