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Its heavy use of MTV-video- or television marketing-like collage and music, as well as its arch use of lip-synching (George Bush speaking for Adbusters, or Fidel Castro screaming Steve Ballmer's "I love this company--yeah!") can invite or repel the viewer, depending on what one is seeking in a documentary. The overall feel of the documentary is impressionistic, and it can frustrate someone looking for a more information- or reportage-based documentary. Likewise, some might find it disconcerting to see what is in effect a lenghty advertisement against the evil of advertising (similar to the charge against its central figure, John Zerzan, that he uses technology to criticize technology). Nonetheless, for someone willing to watch a more artistic or aesthetic take on the questions of consumerism and the difference between what we need and what we want, it can be very satisfying—musically and visually, it is stunning and captivating. Some of the best footage is of Tania, from Cuba, as she explains how she became overwhelmed by desire (for television, music, and food) when she visited Europe for the first time. If nothing else, the film does allow one to see different ways of life and ways of dealing with wealth and poverty. Directed by Erik Gandini & Johan Söderberg Writing credits Erik Gandini People appearing in the documentary
Music
Locations Genoa (Genova), Italy (G8 summit 2001) / Shanghai, China (Stock Exchange) / Alang, India (metal reclaiming) / USA / Cuba / Hungary / Sweden / Canada Additional information Runtime: Sweden:54 min / Argentina:54 min (Mar del Plata Film Festival) Country: Sweden Language: Swedish / Spanish / English Color: Color Certification: Singapore:NC-16 / Argentina:13 EXTERNAL LINKS |
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