| Substrate (printing) |
Article Index for Substrate |
Information AboutSubstrate (printing) |
|
The end use of the printed product is the main factor used in determining the substrate. For example, a daily Newspaper has a very limited life span of one day and is sold at a nominal cost. Because durability and longevity are not needed, a paper that has a low cost and low quality is chosen to be the substrate - Newsprint . In contrast, a monthly Magazine requires bold and sharp Graphics and images (for the pictures and illustrations in articles, and for the Advertisements ). It also requires durability and longevity (because the magazine will read multiple times, over a period of time). Therefore, a high quality more expensive gloss paper is chosen. QUALITIES These are some of the terms used to describe the qualities of substrates:
|
|
|