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At the present stage, there are still fundamental disagreements within psychology about the nature of the subconscious mind (if indeed it is considered to exist at all), whereas outside formal psychology a whole world of pop-psychological speculation has grown up in which the unconscious mind is held to have any number of properties and abilities, from animalistic and innocent, child-like aspects to Savant -like, all-perceiving, Mystical and Occult ic properties. TERMINOLOGY Somewhat related to the subconscious are nonconscious psychic events. The term nonconscious seems to be used in various ways. Some appear to use the term to avoid the somewhat value-laden term "unconscious" or "subconscious", but basically for the same purpose. Others use it to refer to events that can only be observed indirectly (e.g. certain acts of short-term Memory ), and still others use it to point to events such as Brain activity controlled mostly by the Autonomic Nervous System (e.g. emotional reactions to certain Smells ). Not surprisingly, there are no sharply delineated conventions for distinguishing exactly between the nonconscious and the subconscious -- partly because they interact with each other, and partly because, as is so often the case, psychologists are unable to agree on the definitions. APPLICATION OF THE SUBCONSCIOUS Knowledge of the subconscious has been exploited by Marketing strategists employed by corporations to either play on hidden fears and secret desires buried in the common subconscious. Teams of psychologists are hired to do Market Research and understand Consumer Behaviour in order to use Subliminal Message s in Advertising campaigns. QUESTIONS ABOUT THE SUBCONSCIOUS MIND Is the subconscious altogether inaccessible, or is it just hard to access? As some of the above examples indicate, material is constantly moving from the conscious mind to the unconscious and vice versa. The conscious mind only holds a small amount of information at any given time. In many cases information - especially easily accessible memories - can be called into awareness at will. Some Psychics also believe that the subconscious mind possesses a kind of "hidden energy" or "potential" that can realize dreams and thoughts, with minimal conscious effort or action from the individual. Some also believe that the subconscious has an "influencing power" in shaping one's destiny. All such claims, however have so far failed to stand up to scientific scrutiny. |
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