| Student Marketing |
Article Index for Student |
Website Links For Student |
Information AboutStudent Marketing |
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A term most often used in the UK, student marketing refers to the promotion of products, brands and ideas to the 3 million+ higher and further education student population. Student marketing is generally realised through student media or ambient marketing on campuses. Students are estimated by NUSSL (NUS Services Ltd) to spend over £13 billion a year making them a key market for consumer brands. It is worth noting that since January 2002 the most ambitious campaigns have been commissioned by "graduate recruiters" trying to encourage applications from potential employees. |
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