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HOW TO INTERPRET THE MEANING OF ''SPACE'' By Example "Company A was the second largest player in the This sentence states that Company A was an important supplier of services in the chosen field. A company can be important in a Space, and yet unimportant in others. "It is quite a slow Here an adjective is used to describe this ''space''. Slow is Pejorative , and Temporal . But the business context is that either:
WHY THE TERM IS USED By using just the 'one' term the speaker can ascribe meaning to the Space itself or to its many constituent members. In fact, henceforth the term Space should be taken to mean both the Space itself or its constituent members unless specifically mentioned. Leaving whatever is not defined as potential The term allows the speaker to be selectively specific about some properties of the Space or its members. But whatever is ''not'' mentioned is left as Undefined . This allows actions within the Space to occur without having to know how they will occur. A new Company can 'enter' the space by offering a ''new service'' to customers. The ''new service'' does not have to be specified. This is useful in a fast moving Technology market. The ''new service'' may not have been invented yet, or the customers may not yet know they need it. HISTORY OF THE TERM Technological Change The term ''Space'' became very popular during the Dot-com Boom . It was widely adopted due to its ability to describe certain details of companies, markets, products and services. The remaining details were impossible to determine. Misuse The word ''Space'' became synonymous as a Buzzword . Due to the ambiguity involved the term became favoured by peddlers of Snake Oil . A peddler could use the term 'Space' and sound like they were describing facts. In reality they were describing attributes so general that they would have matched any group of companies. IMPORTANT ATTRIBUTES OF A ''SPACE'' A ''Space'' can have one or more attributes. These attributes can be grouped themselves. When grouped, they can either define the range of attributes, or they can define the scope of the attributes. Innate Attributes Size There are two main ways of describing the size of a space. By defining the size of a ''space'' in a certain way, there are certain implications about the other way. =Number Companies presumed to also be a member of a ''Space'' The size of a space can be measured in terms of the number of Companies who supply similar services.
A ''large'' amount of companies is defined in terms of the Number Of Customers . Generally, a ''large'' amount is over 10 companies.
=Number of Customers & Value This is closely linked to the Number of Customers. In a 'Space' it is presumed that any member of the space could potentially win all the customers.
Ascribed Attributes Any adjective can be used alter the contextual meaning of a ''Space''. Please see the Examples . |
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