| Social Exchange Theory |
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| CATEGORIES ABOUT SOCIAL EXCHANGE THEORY | |
| value | |
| social networks | |
| sociology | |
| psychological theories | |
| social psychology | |
| sociological theories | |
| communication | |
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The early permutations of Social Exchange Theory stem from Gouldner's (1960) norm of reciprocity, which simply argues that people ought to return benefits given to them in a relationship. Later modifications to this theory focus attention on relational development and maintenance rules (see Murstein et al.) by J.P. Boren, 2005 For social exchange theorists, when the costs and benefits are equal in a relationship, then that relationship is defined as equitable. The notion of equity is a core part of social exchange theory. Social exchange theory is intimately tied to Rational Choice Theory , and features all of its main assumptions. CITATIONS
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