| Social Comparison Theory |
Article Index for Social |
Website Links For Social |
Information AboutSocial Comparison Theory |
| CATEGORIES ABOUT SOCIAL COMPARISON THEORY | |
| social psychology | |
| psychological theories | |
| communication | |
| communication theory | |
| mass media | |
| attitude change | |
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Upward social comparison occurs where we mostly compare ourselves with people who we deem to be socially better than us in some way. Downward social comparison acts in the opposite direction. |
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