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Small business software has been for many years any software that a small business owner could appropriate to get jobs done. Over the past twenty years, however, the most pressing issue for small businesses has been to organize their financial records mostly due to Government requirements in tax reporting. Therefore, the only software that has specifically been written for Small Business has been financial software that has found a market in the small business segment and overflowed to the home financial organization market as well. Although now, as software delivery is changing from being a boxed product to delivery of Software As A Service enterprise-type software is now becoming available to small and medium sized businesses. ACCOUNTING SOFTWARE Intuit, Inc. is the most successful competitor of Microsoft and Intuit, Inc. has specifically targeted writing financial services software for the home and small business markets. Intuit makes the popular personal finance programs Quicken and TurboTax, (in Canada known as QuickTax), the popular small business accounting program QuickBooks, QuickBooks Point of Sale solution for small retailers, the market leading professional tax solutions ProSeries and Lacerte, and the Web-based corporate workgroup productivity solution QuickBase. Developing from a base in Australia MYOB Limited has developed extensive software for small businesses, and has also developed a range of products that extend in usefulness through to medium sized businesses. While the specific focus of MYOB products is accounting, other modules have been developed for small business, such as payroll, asset management, point-of-sale, and taxation reporting. ENTERPRISE-LIKE SOFTWARE Until of Oracle Corporation had the foresight to spend millions on a single suite of software that with little to no configuration could be used by thousands of businesses all with similar issues in management. Using Software As A Service model, Ellison started a couple of companies to offer small business enterprise-like software. There are now many software vendors scrambling to offer the small business market similar types of software. However, unlike mid and high end companies, the small business market is highly fragmented and often has special needs that cannot be met by one-size-fits-all type software. Being a fragmented market, building traction for a specific brand of software is indeed difficult and will test any company entering that market. SEE ALSO |
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