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Simulation Heuristic




According to this heuristic, people determine the likelihood of an event based on how easy it is to picture mentally. Partially as a result, people regret more missing outcomes that had been easier to imagine, such as "near misses" instead of when accomplishment had been much further away,


REFERENCES


  • Kahneman, D. & Tversky, A. (1982). The simulation heuristic. In D. Kahneman, P. Slovic & A. Tversky (eds.). ''Judgment under uncertainty: Heuristics and biases.'' Cambridge, UK: Cambridge University Press. pp. 201-210.