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HISTORY AND CONTRIBUTIONS


Sheba Prokashoni was founded sometime in the 1960s or 1970s. Its name is said to derive from the first syllables of Shegun Bagicha , the neighbourhood of Dhaka city where its offices are located. The literal meaning of "sheba" is "service."

Sheba's focus, from its inception, has been to produce mass-market Bengali Paperbacks that are both well-written and affordably priced. Its first successful product was ''Kuasha'', a short-lived espionage/adventure series. This was closely followed by the ''Masud Rana'' series, one of Sheba's most enduring and popular imprints.

The ''Masud Rana'' books described the adventures of its eponymous hero Masud Rana, an international Spy of Bangladeshi origin, closely resembling James Bond in his expertise with weapons and women. Although the author of the series was Kazi Anwar Hossain, it is widely thought that Hossain liberally borrowed plotlines from popular Western Spy Thrillers of that period. Nonetheless, the series was a boon for young people in post-war Bangladesh, who had few entertainment alternatives in an era pre-dating video games, cable TV and the internet. The books caused concern among some middle-class parents because of their occasional racy content, and reading Masud Rana was an activity often frowned upon. The series eventually ran to well over a hundred individual titles.

During the 1980s, Sheba introduced several more imprints that were as popular as they were profitable. Among these, the most notable were:

  • The ''Kishore Classic'' series -- This series introduced the finest works of world literature to a young Bangladeshi audience. The Hossain brothers and their staff were adept at producing translations that were brisk, contemporary and well-written. Through their mediation, the ''kishore'' or teenagers of Bangladesh made their first (and in most cases, only) acquaintance with the works of Jules Verne , Charles Dickens , Sir Walter Scott , Mark Twain , Sir Arthur Conan Doyle , Alexandre Dumas and many others. The translations were usually condensed forms of the original titles and ran to 200-300 pages. While Sheba played a vital role in encouraging reading among young people, making such translations available is arguably its most important contribution to Bangladeshi youth culture.



  • The ''Teen Goenda'' series -- The ''Teen Goenda'' (or ''The Three Detectives'') series was written by Rakib Hasan , and described the adventures of Kishore Pasha, a Bangladeshi-American Teen Detective , and his two friends Musa Aman and Robin Milford. The cerebral Kishore lives with his aunt and uncle in California , and is much given to pinching his lower lip while pondering some knotty problem from his latest case. Robin, his white American friend, is the bespectacled geek, and the irrepressible Musa, a black American Muslim boy, provides comic relief. From the start, the series was wildly popular among young readers. Again, it is thought that Rakib Hasan adopted plotlines from The Hardy Boys and similar teen-detective titles, but his readers, unaware of such issues, consumed the Teen Goenda books avidly. Indeed, the youth of Bangladesh not only lacked the means to purchase foreign books; the vast majority are also not fluent in the English language. Hasan's detective books filled the gap for a hungry readership.


  • The ''Western'' series -- These were usually adaptations of pulp cowboy Westerns (by the likes of Louis L'Amour ) and introduced the Wild West to the Bengali language. The Western series was also quite successful and ran to several dozen titles.


Other popular titles by Sheba included books on self-help (for example, the title ''Atto-shommohon'' or ''Self-hypnosis''); sports trivia; horror ('' The Exorcist '' and '' The Omen '', published as ''Oshoni Shongket'' in 3 volumes); and real-world mysteries like UFOs and the Bermuda Triangle . For many years, it also published a monthly magazine called ''Rohoshsho Potrika'' or '''''Mystery Magazine''''', featuring stories and articles of general interest.

Sheba titles are characterized by their distinctive red-and-yellow butterfly Logo .