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A group that is used as a standard against which we compare ourselves would be a reference group. Take the case of someone who grew up in a poverty-stricken neighborhood. If all friends and relatives (her reference group) were in the same situation, just scraping by, she may not have considered herself poor at the time. Reference groups can also serve to enforce conformity to certain standards. A college freshman who has his heart set on joining a prestigious fraternity on campus may adopt behaviors and attitudes that are accepted by members of the fraternity.