| Push Poll |
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Information AboutPush Poll |
| CATEGORIES ABOUT PUSH POLL | |
| political campaign techniques | |
| polling | |
| ethically disputed business practices | |
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A push poll is a Political Campaign technique in which an individual or organization attempts to influence or alter the view of respondents under the guise of conducting a Poll . Push polls are generally viewed as a form of Negative Campaigning . The term is also sometimes used incorrectly to refer to legitimate polls which test political messages, some of which may be negative. Push polling has been condemned by the American Association of Political Consultants . The mildest forms of push polling are designed merely to remind voters of a particular issue. For instance, a push poll might ask respondents to rank candidates based on their support of Abortion in order to get voters thinking about that issue. More negative are attacks on another candidate by using polls. These attacks often contain information with little or no basis in fact. True push polls tend to be very short, with only a handful of questions, so as to make as many calls as possible. The data obtained is discarded rather than analyzed. Perhaps the most famous alleged use of push polls is in the a Bangladesh i girl. The main advantage of push polls is that they are an effective way of maligning an opponent ("pushing" voters away) while avoiding responsibility for the distorted or false information used in the push poll. They are risky for the same reason: if credible evidence emerges that the polls were ordered by a campaign, it would do serious damage to that campaign. Push polls are also relatively expensive, having a far higher cost per voter than radio or television commercials. Thus push polls are most effective in elections with fewer voters, such as party primaries, or in close elections where a relatively small change in votes can mean victory or loss. SEE ALSO EXTERNAL LINKS |
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