| Product Management |
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| CATEGORIES ABOUT PRODUCT MANAGEMENT | |
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Product management is a function within a company dealing with the day-to-day management and welfare of a product or family of products at all stages of the Product Lifecycle . The product management function is responsible for defining the Products in the Marketing Mix . Product management typically deals with:
Product management may also represent an organization's approach to the ''process'' of managing and marketing its products and services as smaller businesses inside the larger enterprise, supported by multi-function product teams (led by Product Manager s) and a standard product development process. Product management typically deals with all of the end-to-end aspects of a product or product line including product profitability, the role may be split with closely related functions Product Marketing , Program Management , and Project Management . SEE ALSO
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