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An earlier exploration of this was a 1960's Sociology study published as ''The Poor Pay More'' which examined the ways in which retail patterns and a lack of consumer options allowed marginal retailers such as door-to-door salesmen, "easy credit" storefronts and the sale of installment credit agreements to extract profits from low-income buyers, with fewer options and less sophisticated consumer habits.


REFERENCES


  • ''The Poor Pay More'' by David Caplovitz, 1963.

  • ''The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits'' by C. K. Prahalad, 2005. ISBN 0131467506