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Planet Hollywood




It was a brainchild of Robert Earl . The stars received stock options at rock bottom price in exchange for their endorsement, thus they could be billed as legal owners. In April 1996 , Planet Hollywood went public. However, the restaurants had many vacant seats most of the time, and gradually lost on reputation. With each new opening, the brand name became diluted. The company went bankrupt twice. Its share price reached all time high of $32 on the first day of trading and went down to less than $1 by 1999 . When Planet Hollywood went international, stores opened up in major cities such as Paris , Sydney , Tokyo , London , Toronto (closed in 2006) and other cities throughout the world.


CASINOS


The Aladdin Casino Resort in Las Vegas, NV will be rebranded the Planet Hollywood Las Vegas resort and will be operated by Starwood Hotel And Resorts . A 2006 opening is planned.


RESTAURANTS


United States



International



Closed



MERCHANDISE STORES



EXTERNAL LINKS