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''"Pizza! Pizza!" is also an advertising slogan used by Little Caesars , an American pizza restaurant chain.'' Pizza Pizza is a Canadian franchise chain of Pizza restaurants mainly located in the province of Ontario . It has over 300 locations across that province, including well over one hundred locations in the Greater Toronto Area alone. As well, a small number of locations operate in western Québec and on some University campuses elsewhere in Canada, "Pizza! Pizza!" is also recognized, primarily in the United States , as the slogan for another Pizza franchise, Little Caesars . The companies are not affiliated and in fact compete in many areas of Ontario. Little Caesars has been prohibited from using it as a slogan in Canada, as part of Pizza Pizza's court defense of the trademark and the great possibility of confusion between the two firms. Despite recent suggestions (in its IPO filings) of possible further expansion outside Ontario, Pizza Pizza in fact closed its Montreal -area stores in the early 1990s. In 2005 , Pizza Pizza also began launching a number of Chicken restaurants, branded as Chicken Chicken. The new restaurants exist only as co-branded locations with existing Pizza Pizza stores, not as an independent chain. In 2005, the Pizza Pizza Royalty Income Fund (), an open-ended trust, completed its Initial Public Offering . Pizza Pizza Limited pays the Fund 6% of the sales for its restaurants in Canada. Pizza Pizza is well-known for giving job opportunities for immigrants to Canada . Many have been critical of the fact that a large portion of jobs at the franchises are made up of Asian Canadian s, and other minorities. Pizza Pizza has denied this, and has stated that jobs are available equally. MARKETING TECHNIQUES Pizza Pizza currently uses the self-explanatory slogans "Hot & Fresh" and "Ontario's #1 Pizza!" However, perhaps better known still is the chain's Toronto phone number, (416) 967-1111, the last four digits pronounced "eleven-eleven" to rhyme with "seven". The company's website suggests that its early adoption of the centralized single-number ordering system, and its subsequent use and heavy promotion of this rhyming phone number, helped the chain to grow and soon dominate the southern Ontario pizza market. In other areas, the local number usually ends in the "7-11-11" pattern to match a standard jingle used in the chain's radio advertisements. Pizza Pizza has also attempted to register "967-11-11" and its variants as Trademark s. After a court challenge, a Canadian judge ruled that a telephone number is not registerable, and is actually owned by the local phone company, Bell Canada . Besides its memorable Jingle , Pizza Pizza has laid claim to being first - or among the first - to:
It has also recently secured ''. Outside of Ontario, Pizza Pizza has benefited from various pop-culture references. Toronto musicians Moxy Früvous mention it in their song " King Of Spain ". A chapter of Michael Moore 's "Downsize This!" advises illegal immigrants who want to sneak into Canada at Niagara Falls to memorize Pizza Pizza's Toronto number to appear Canadian. Even the company itself has supported the existence of this "True Torontonian" challenge. SPORTS PROMOTIONS Pizza Pizza is especially well-known for the promotions that they run with local sports teams. In Ottawa , whenever the Ottawa Senators score six goals (the limit was five until the 2005-06 season) and win in a home contest, fans can trade their ticket stubs in for a free slice of pizza at selected Pizza Pizza locations the next day. The promotion has garnered considerable press in the 2005-2006 season as the Senators' strong play has led to free pizza in nearly half of their home contests. Similar promotions exists in the Toronto area. For instance, if the Toronto Marlies score five or more goals in a game, all the fans in attendance get free pizza. If the Toronto Raptors score 100 points at a home game, all ticket holders receive a free pizza. At all Friday and Sunday Toronto Blue Jays home games, if any combination of Jays pitchers tally at least seven strikeouts (regardless of the outcome of the game), fans can then trade their ticket stubs for the above mentioned free slice of pizza. EXTERNAL LINKS |
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