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| economy of the united states | |
| marketing | |
| queer studies | |
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Estimates of the US LGBT market put its value at approximately $500 billion per year. Income of gay and lesbian households in the US is higher than average; in addition, many of these households are known by demographers as DINK -- double income, no kids -- and generally have more disposable income. Some industries have tried to tap into these markets with specific advertising campaigns; for example, American Airlines saw its earnings from LGB people rise from $20 million in 1994 to $193.5 million in 1999, after formation of a team devoted to gay and lesbian marketing. |
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