| Pestel Frame Work |
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Information AboutPestel Frame Work |
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In Strategic Management of a business entity (or for that matter any enterprise), the environmental analysis plays an important role in analyzing the possible impacts the environment can make on the enterprise. PESTEL frame work is the most popularly used tool for this analysis. The PESTEL frame work The PESTEL frame work is mainly concerned with the analysis of macro environmental influences. The frame work primarily involves two main areas. They are, 1. Those environmental factors which affect the organization and 2. Those factors which are important in the present context and in the future context. The analysis is a six pronged approach. The approaches are from the view point of 1. Political 2. Economical 3. Socio-cultural factors 4. Technological 5. Environmental 6. Legal These six dimensions are analyzed in detail for bringing out a fuller picture |
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