| Pest Analysis |
Article Index for Pest |
Website Links For Pest |
Information AboutPest Analysis |
| CATEGORIES ABOUT PEST ANALYSIS | |
| marketing | |
| marketing research | |
| strategic management | |
| human resource management | |
| management | |
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It is a part of the external analysis when doing Market Research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. Political ''factors'' include areas such as tax policy, employment laws, environmental regulations, trade restrictions and tariffs and political stability. The economic factors are the Economic Growth , Interest Rate s, Exchange Rate s and Inflation Rate . Social factors often look at the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. The technological factors also include ecological and environmental aspects and can determine the Barriers To Entry , minimum efficient production level and influence outsourcing decisions. It looks at elements such as R&D activity, automation, technology incentives and the rate of technological change. The PEST factors combined with external microenvironmental factors can be classified as opportunities and threats in a SWOT Analysis . EXTERNAL LINKS |
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