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Packaging is the enclosing of a physical object, typically a Product that will be offered for sale. '''Labelling''' refers to any written or graphic communications on the packaging or on a separate label.


THE PURPOSE OF PACKAGING AND LABELS

Packaging and labeling have five objectives:
  • Physical protection of the object - The objects enclosed in the package can be protected from damage caused by physical force, rain, heat, sunlight, cold, pressure, airborne contamination, and automated handling devices.

  • Agglomeration - Small objects are typically grouped together in one package for reasons of efficiency. For example, a single box of 1000 pencils requires less physical handling than 1000 single pencils. Alternatively, bulk commodities (such as salt) can be divided into packages that are a more suitable size for individual households.

  • Information transmission - Information on how to use, transport, or dispose of the product is often contained on the package or label. An example is pharmaceutical products, where some types of information are Required by governments.

  • Marketing - The packaging and labels can be used by Marketers to encourage potential buyers to purchase the product. Package design has been an important and constantly evolving phenomenon for dozens of years.

  • Reducing theft - Some packages are made larger than they need to be so as to make theft more difficult. An example is software packages that typically contain only a single disc even though they are large enough to contain dozens of discs.



PACKAGING TYPES

The above materials are fashioned into different types of packages and containers such as:



PACKAGING MACHINES

Packaging machines are of the following main types:

  • Horizontal form fill and seal machines

  • Vertical form fill and seal machines

  • Cartoning machines

  • Case Packing machines

  • Palletizing machines

  • Bottling machines



FURTHER READING

  • Calver, Giles (2004). ''What Is Packaging Design'', Rotovision. ISBN 2880466180.

  • Opie, Robert (1989). ''Packaging Source Book''. ISBN 1555215114.

  • Jankowski, Jerry (1988). ''Shelf Space: Modern Package Design, 1945-1965'', Chronicle Books. ISBN 0811817849.

  • Leonard, Edmund A. (1996). ''Packaging'', Marcel Dekker. ISBN 0824797558.

  • 1 — A guide detailing how best to package items that need to be shipped. Includes technical information about using various types of outer and inner packaging. Also includes requirements of major parcel carriers.



SEE ALSO




EXTERNAL LINKS

  • Packaging Gateway International coverage of packaging products, projects and industry news.