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  • Stimulate inquires for information

  • Popularize social cause

  • Change activity habits

  • Decrease waste of resources

  • Communicate political viewpoint

  • Improve public attitude

  • Remind people to give again.


So called word-of-mouth advertising is a person to person communication that is perceived as being noncommercial, concerning goods or services: it is face-to-face product related communications between and among the friends, relatives and others. Because it is noncommercial, it is usually seen as being an unbiased source of information.