| Niche Marketing |
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Information AboutNiche Marketing |
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Niche marketing is the process of finding and serving small but potentially Profit able Market segments and designing custom-made Products or Services for them. For big companies those market segments are often too small in order to serve them profitably as they often lack Economies Of Scale . Niche marketers are often reliant on the Loyalty Business Model to maintain a profitable volume of sales. For a study of niche marketing for the textile and apparel industries, see Erin Parrish's dissertation: Niche Market Opportunities in the Global Marketplace {Link without Title} . Parrish, Assistant Professor at the University of Alabama, has published several industry specific articles on niche marketing. Internet marketeers often find a niche poorly represented online and create a site providing information and goods in this particular field. With little or no competition it's easy to get high search engine rankings and make profit. |
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