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| defunct newspapers of the united kingdom | |
| companies based in manchester | |
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ORIGINS The originators of the paper were former members of the Left-wing group Big Flame , who had joined the Labour Party . They decided that a left-wing mass-circulation tabloid Sunday newspaper was possible and endeavoured to start one. The leaders were John Pilger as Editor and Alan Hayling but Pilger left before the newspaper was launched. The paper's headquarters were in Manchester . The paper gave a controlling interest to a collective of Workers and its share issue raised £6.5 million from Trade Unions and Labour Local Authority Pension funds. Keith Sutton was appointed editor to replace Pilger. THE LAUNCH AND BANKRUPTCY The Advertisement campaign for the paper was carried out by the agency Bartle, Bogle And Hegarty , who came up with the Slogan "No tits but a lot of balls". However this offended the Feminist s working on the paper so was subsequently dropped. The paper was not as successful as had been hoped. In order to survive the paper had to sell 800,000 copies; however the first issue, for the so that its folding would not embarass the Labour Party. It went bankrupt immediately after the election campaign had ended and was purchased by Owen Oyston but went bankrupt again for good five months later, ending in November 1987 {Link without Title} . EDITORIAL LINE The newspaper was Socialist in tone and Internationalist in outlook. It supported the principle of Self Determination for all Nations and regarded British Society as 'based on the unequal ownership of Wealth , Prosperity and Power '. It also believed that the root cause of The Troubles in Northern Ireland was the 'British presence in that country'. It supported trade unions when they striked and was against the 'imposition of suffering on animals'. REFERENCES |
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