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In 2005, a renovated store was opened in the "Gallowgate End" at St. James' Park, a joint venture between Newcastle United Retail and sports-apparel company Adidas . The new store stocks not only Newcastle United merchandise but a large selection of adidas clothing.

The other stores are older but still very popular, with the store in the Monument Mall, Newcastle being arguably the most successful.

Merchandise sold in the club stores can also be found through Newcastle United Direct .