| Newcastle Brown Ale |
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Information AboutNewcastle Brown Ale |
| CATEGORIES ABOUT NEWCASTLE BROWN ALE | |
| beer and breweries in england | |
| culture in newcastle upon tyne | |
| english protected designation of origin | |
| british brands | |
| 1927 introductions | |
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Newcastle Brown Ale is a brand of dark brown Beer . It has been brewed in Newcastle Upon Tyne , England , since 1927 by Newcastle Breweries (now a part of Scottish And Newcastle ), and has been granted Protected Geographical Indication status by the EU . However in August 2005, Scottish and Newcastle closed the Tyne Brewery and moved production across the river to the Federation Brewery in Dunston , Gateshead , where it is brewed by Newcastle Federation Breweries Ltd . As the beer is no longer brewed in Newcastle, the future of its PGI Status is uncertain. The blue star logo has adorned Newcastle Brown Ale's label since its inception in 1927. The five points of the star represent the five founding breweries of Newcastle, the site of Britain's first commercial breweries. One of these, John Barras , is now commemorated in the pub chain of the same name. In Newcastle, the beer is often called 'Dog' (or simply 'Broon'). The 'Dog' name comes from the Euphemism "I'm going to walk the dog" or "I'm going to see a man about a dog" - meaning "I'm going to the Pub " - and was further popularised by a 1980s advertising campaign. In other parts of the country it is often known as "Newcy Brown", causing occasional confusion with Newquay in Cornwall . Newcastle Brown Ale is served cooler than many traditional British beers, ideally from a bottle, and drank from a half- Pint or Wellington glass so as to minimise warming, with a pronounced frothy head (never flat). The beer was largely unavailable in South East England and the Midlands until a successful promotional campaign in the late 1980s, but is now one of the country's leading bottled ales. Draught has been commonly available since late 2003, and the drink can also be purchased in cans, although it is considered by hardcore fans that the bottled variety is best. For a brief period in 2000, the beer was renamed "Newcastle Brown" with the "Ale" being removed from the front label. This change, only in the UK, was due to market research claiming that the term "ale" was outdated and costing the company sales in the youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales whatsoever. Like the better-known Guinness brands, Newcastle has been promoted with some success in the United States and is fairly well available in bottles and, since 2003, on draught. It has at least one U.S. nickname, "The Nuke." It is also the leading draught beer in Australia and New Zealand , where it is brewed by Foster's Group as part of the reciprocal deal under which Foster's Lager is brewed by Scottish & Newcastle in the UK. In fact, over half of the brewery's output is directed overseas to the U.S., predominantly to "trendy" bars in California. The actor Clint Eastwood owns one of these bars (The Hog's Breath Inn in Carmel-by-the-Sea ) and is reported as saying that Newcastle Brown Ale is his favourite brand of beer. The alcohol content of Newcastle Brown Ale is 4.7%. REFERENCES |
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