| Movie Marketing |
Article Index for Movie |
Website Links For Movie |
Information AboutMovie Marketing |
|
Several different techniques serve this end. Trailer s — assemblies of excerpts from the movie - screen prior to other movie showings. Advertisement s in Newspaper s, on Television , and movie-oriented Website s can also help. More questionable practices include Movie Junket s, reliance on so-called Quote Whore s and (allegedly) fake movie fan websites. As of the year 2000 , the movie Industry spent around $2 billion yearly in movie marketing. It has been claimed that high ticket sales during an opening weekend can be attained by good marketing, regardless of the quality of a movie, as there is insufficient time for word-of-mouth, rumor and published reviews to inform viewers of the true quality. The poor opening weekend of some recent movies, most notably '' The Hulk '', have been partially attributed to the increased use of mobile phones in the target audience lowering the time required for news of the film to propigate — disappointed viewers may inform others not to buy tickets within minutes of watching. |
|
|